Bubblebase

Bubblebase, Wales’ first bubble tea bar, needed a refresh to stay relevant in a fast-growing, trend-driven market—without losing its friendly, loyal foundation.

The strategy focused on amplifying what made the brand special: energy, playfulness, and approachability, while evolving it to feel more modern and visually engaging.

The identity brings this to life through a bright, vibrant palette, playful graphics, and a bold, contemporary style, creating a brand that feels lively, cheerful, and instantly inviting.

The result is a refreshed experience that feels youthful and energetic, while staying true to its roots, welcoming, fun, and built around community