Potion

Potion was created as a new fragrance oil line for Ajmal, designed to make perfume oils feel modern and appealing to a younger audience.

The strategy reframed longevity as concentrated impact, where a single drop holds power and leaves a lasting impression.

The identity reflects this through a dark, immersive aesthetic and a glowing drop at its core, creating a sense of mystery and intensity.

The bottle and cap were redesigned to embody the idea, a sculptural form that captures the drop, turning the product into a symbol of potency.

The result is a brand that transforms function into feeling, simple, powerful, and memorable.